Natural Brand Guidelines
The primitives behind how Natural looks, sounds, and shows up. For press or media inquiries, contact marketing@natural.com
Natural wordmark
The Natural wordmark is a custom logotype. The letterforms were drawn to feel considered and precise — neither sterile nor expressive. The wordmark should be used in all references to Natural as space allows.
Natural logo
The logo is used alone when the Natural name is already established in context or for tight layouts. It has slightly rounded corners, meant to signal structure yet restrained enough to feel human.
Natural colors
Natural’s color palette is extraordinarily simple by design: Ice, Slate and Midnight. Ice is pure white. Slate is an off-white. And Midnight is a near-black with a trace of olive.
Ice
#FFFFFF
255, 255, 255
1.000 0.000 0.000
Slate
#F9F9F8
249, 249, 248
0.982 0.001 106.423
Midnight
#161514
22, 21, 20
0.196 0.003 67.678
Payments made Natural.
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